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This guide is designed to inspire you to generate the kinds of titles and ideas that’ll grab eyeballs and get your audience clickin’. It all starts with focusing on what your audience cares about; otherwise, your content is an irrelevant distraction competing for their attention. Inside are 12 guided headline-generating exercises to pull readers in. You can use these exercises to ensure clicks, while also using the headlines to provide the frame for what comes next, giving you a great idea for a post you haven’t even thought of. By the end of this workbook, you’ll have 12 new ideas to stock your editorial calendar.

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