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Seven Nutrition announced today that Chris Oyolokor will sit as the company’s first CEO. He will join Kaleb Coleman and Nick Ammons as core executives of the health company located in Austin, TX.
“After a quick start into the health and nutrition industry, Seven Nutrition’s need for an experienced leader have become paramount to its continued growth and success.” said Nick Ammons. “Chris has a track of strong leadership and unmatched talent when it comes to early stage growth of companies… Specifically when it comes to online companies.”
The selection of Christopher Oyolokor caps a tedious search and venting process.
"Chris is the best choice from a deep pool of interested and highly qualified candidates," said Kaleb Coleman. “We’ve been watching what he’s been up to over the last few years and have been amazed as every business he’s touched has had near meteoric rises… We’re excited about him doing that here as well.”
When asked what he’s most excited about, Oyolokor said “Startups are a passion of mine. Seven is already doing so many great things for such a young company, but I see a lot of areas for growth and I plan to hit the ground running.”
For questions or media inquiries contact Seven Nutrition at firstname.lastname@example.org.
Digital Marketer Engage will hold its next meet up on Wednesday, October 24, 2012 at Molotov Lounge in downtown Austin. The evening will be highlighted with a presentation from Digital Marketer’s senior team members Richard Lindner and Chris Oyolokor.
The speech and on-screen presentation will focus on Landing Page Optimization and Mobile Conversion, a topic that Digital Marketer has concentrated a great deal of analysis and data collection on. Chris Oyolokor is the Director of Marketing Richard Lindner is the Director of Business Development at Digital Marketer.
Along with the expert presentation, Digital Marketer Engage will also feature a relaxing atmosphere for networking and mingling amongst the best of the best marketers in the Central Texas area.
Two contests are also being held in concurrence with the event. One is a ‘Refer a Friend’ contest, which encourages participants and current DM Engage members to bring friends and guests to the event Wednesday night. For every friend accompanying a member, an entry will be made in a drawing to win a Kindle Fire.
Social media plays a role in the second contest, in which Twitter users are encouraged to find and follow @DMEngage, retweet their tweets, and use the hashtag #DMEngage to help them spread the word. The person who does it the most and in the most unique way will win a $70 Visa gift card.
DM Engage members from all over the globe will be able to start their own groups and organize their own meet ups. They’ll be given presentations straight from the minds of Digital Marketer and have an opportunity to meet and connect with the smartest marketers in their area.
Digital Marketer has been working hard to create newsletters, RAW Trainings, split tests, and special reports filled with the most comprehensive and up-to-date information to supercharge digital marketing strategies.
In the last year, DM Pro and DM Labs were launched, providing Digital Marketer customers with even more ways to access expert training and vital marketing tools.
Now that DM Engage is up and running, the possibilities of the Digital Marketer experience are endless. Stay tuned to DM Engage’s Facebook page for the latest updates and announcements.
Every year there’s a hand full of conferences and events I love to attend. At the top of that list is the Traffic & Conversion Summit. Development is only part of creating a successful app. This year’s summit was once again, full of useful information for the growth hacker in me.
Many developers tend to overlook marketing or have little interest in marketing. It isn’t for everyone. However, being an experienced marketer and an experienced coder definitely has it’s benefits in today’s age. If you’re a coder who isn’t interested in marketing, you best have a good marketer on your team.
But enough about coding + marketing, back to the conference. Ryan Deiss and Perry Belcher have been hardcore Internet marketers since the early days of the web and it’s evident to me after attending three of their conferences that they know their stuff.
What makes Ryan and Perry special is that they love to share the things they learn. Sure, it works out for them too; they have a fanatical base of followers who bring them new products and services to market. But attend one of these conferences and you’ll walk away with dozens or ideas to begin implementing as soon as possible. I do every year, without fail.
The first session of the day, Ryan opens the conference with what direction Internet Marketing is going in. Ryan’s opening was followed by a guest appearance and discussion with William Shatner. Next up was Eric Lancheres discussing SEO post Panda and Penguin. Then Ryan Deiss & Chris Oyolokor discuss leading performance indicators and tactics for generating cheap, targeted traffic.
The final segment of the day was the “traffic hacks” panel.
The panel of 11 speakers presented techniques covering a multitude of channels.
Michael Taggart talked about ranking press releases and YouTube videos in minutes.
Victoria Gibson delved into Facebook offer ads and custom audiences.
Brandon Olson revealed external link annotations in YouTube marketing.
Cory Shanes discussed ways he has been using Pinterest to drive giveaway traffic.
Carl White disclosed a tactic for helping others monetize their lists.
Dustin Brooke uncovered how he 10x’d a local dentists sales with PPC.
James Schramko laid out a plan for keeping list subscribers longer.
Deagan Smith discussed curiosity and opt in rates.
Scott Boulach talked about incentivised viral promotion.
Jeff Usner discussed guerrilla traffic techniques in Facebook.
“Ivan” revealed black hat SEO tricks.
As is always the case with Traffic & Conversion Summit, the first day alone proved to be worth more than the price of admission.
Day two started off with Perry & Ryan discussing conversion hacks. Conversion optimization is always a fascinating subject. You can have the best product online in your space, but if potential customers bounce continually bounce off your landing page without giving it a chance, you’ll fail. Your competitors with inferior products will convert more, take over the market and eventually hire you to work for them. Don’t go to work for your competitor! Study conversion optimization. :-)
In the second session Perry talked about why people buy, points of belief, features vs benefits, call to action and why people don’t buy in his “Secret Selling System” session.
After lunch Ezra Firestone took the stage and revealed tremendous successes in e-commerce that are still possible today. His slides can be found here.
In the fourth and final session of the day, Ryan took the stage for the Mobile Voodoo session. Mobile is a sweeping wave of change in the Internet marketing space. Over 30% of email is opened on a mobile device and growing quickly. These days you need mobile optimized landing pages or you’re throwing away marketing dollars. Definitely some great and timely information in this session.
Day three, the final day of Traffic & Conversion 2013. The third day started off with an amazing presentation from Vincent Fisher & Mark Jenny on building a massive affiliate marketing army. Vincent & Mark started BrainHost.com and did 30+ million in revenue their first 12 months. That’s an amazing number for a company starting out in the hosting space, a highly competitive arena online. They have 240,000 customers and 350,000 domains hosted. And they built it all by focusing their marketing efforts towards building an army of affiliate marketers. Their presentation was packet with quality information on building and keeping an army of affiliate marketers. If you sell products or services online, you owe it to yourself to grab the videos of this event and watch this segment.
Next up, Perry gave a presentation on the “100 year company”. Perry covered many good business practices that are simply crucial for building a long lasting and growth oriented business.
The day wrapped up with a presentation from Guy Kawasaki on publishing and a panel of Guy Kawasaki, Tucker Max and Tim Ferris on publishing.
Overall the conference was packed with great information suitable for any level of Growth Hacker. If you’re a developer who hasn’t taken the plunge into the marketing world, I highly recommend you dive in. Being a developer makes you valuable. Learning how to market makes you dangerous.
I’ve already bought my tickets for next year and will definitely be looking forward to it.
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