At Leaflet Distribution UK, we have a leaflet distribution service for every customer. Whether you are targeting customers at train stations, at their homes or in their offices we can set up a leaflet distribution campaign that gets you results.
Go for a door to door if you want to target your customers at their homes by clicking the door to door icon.
If you need a promotional team to hand out flyers, business cards or other promotional products such as branded water, go ahead and read about our hand to hand leaflet distribution service.
Targeting businesses? We have three different packages to suit you too. If you require our business to business page service, please navigate to our business to business leaflet distribution page by clicking on the business to business icon above.

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Although ‘new and revolutionary’ forms of marketing are popping up all the time, often the traditional methods deliver the best results of all. Leaflet distribution is one of those marketing methods that many think as being outdated, yet the evidence shows this is still one of the most effective ways of all to gain attention for a business.

Here’s a look at why leaflet distribution is such a successful way to market your business.

The Data to Support Leaflet Distribution
Numerous surveys have shown leaflet distribution is one of the most effective ways to reach the consumer. The Direct Marketing Association (DMA) has conducted surveys, which have shown that:

48% of consumers visit the shop, participate in the event or buy the product that has been marketed in the leaflet they’ve received through the letterbox
71% of consumers found the information on leaflets useful for them
79% of people take a look at the leaflet or pass it on to other people
38% of consumers hold onto the leaflets they receive for at least two days
Furthermore, in another similar study, the DMA has found that nearly 90% of people who have received a specific leaflet remember receiving it when asked later. This is a much higher number of people than for other marketing channels.

The British Marketing Survey has also found that leaflet distribution has a higher response rate than any other marketing method, including radio and TV exposure.

Reaching the Right Audience
Leaflet distribution receives such a high response rate because it makes it easier to target the right audience. Newspaper advertising, for instance, cannot guarantee you the same results, as you can’t guarantee your target audience will read the paper on a specific date, or that anyone will actually look at the ad.

When you use a professional leaflet distributor, they can use geo-analysis and other similar methods to ensure leaflets are handed out to the right audience. You won’t be sharing leaflets mindlessly around the city, but will only drop them to letterboxes that belong to your target audience.

Promotional Message
Leaflets are also the perfect way to quickly draw someone’s attention and to offer a promotional message to the recipient. The person will look at the leaflet and often immediately make a decision whether it is of interest to them. With a good design, you can increase the attractiveness of the leaflet and a promotional message will add a unique selling point and a call to action.

Easy to Hold Onto
Furthermore, leaflets are great because they make it easy for the person to hold onto it and act when they have more time. For instance, if you see an advert in a newspaper, you don’t have the same chance to hold onto it, as keeping the whole paper takes a lot of space and cutting the ad off is not an option if you’re on the go.

But a leaflet can fit your pocket or your wallet, so you can act on it later when the time is right. As the earlier studies have shown, people often hold onto leaflets for longer, ensuring they don’t just see the message once but are often reminded of it multiple times a day. At the very least, they remember they have a leaflet and need to look at it later.

When you are looking into leaflet distribution, the most important thing is to understand how you’re going to manage your campaign and make it a success. If you’re unsure about what to do or want to give yourself the highest possible chance of success, then you can always choose a leaflet distribution company. Remember that these can usually help with your leaflet design as well as with the distribution.

Good luck with your campaign!

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