Social networking sites act as word of mouth. Social networking sites and blogs allow followers to buy twitter uk accounts , “retweet” or “repost” comments made by others about a product being promoted. By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Social networking websites are based on building virtual communities, that allow consumers to express their needs, wants and values, online. Social Media Marketing then connects these consumers and audiences to businesses that share the same needs, wants and values. Through social networking sites, companies can interact with individual followers.
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