As a startup business it's important to have an enticing online presence, whether your focused on online sales or just require a website to showcase your business information and contact details.

The problem with getting that wow-factor website is often the cost, especially as a startup company. With so many web design companies offering cheap web design services, it's difficult to know who to choose and who will provide a service that's not only efficient, but affordable in the long run.

Generally speaking, you tend to have two options; either opt for an award winning agency who is more than likely to provide that wow-factor website, but at an excruciatingly high price. Or, go for one of the many cheaper options who are often one-man bands, average quality designers or sometimes, companies that just don't deliver.

It's not a great thought thinking you have to sacrifice on quality for a good price, is it? So here's a few tips if you're looking for good quality web design services at an affordable price;

• Always check their portfolio and make sure you like their style of work. If they've worked for fortune 500 companies they probably offer great design and service, but at a very high cost

• Check their target market. Are they targeted to startups, sole traders or SMEs? If so, they probably consider lower budgets

• See what features they offer as standard i.e. does their websites come with a content management system, contact forms or after support as standard?

• Check on their contact or quote page if they include pre-defined budget ranges. This is a big clue on their price range as it is their way of telling you the minimum they charge. i.e. does it start from £100 - £500, or £1,000 - £5,000?

• Keep in mind the technicality of web design. Ecommerce web design is often a lot more technical than basic web design due to the incorporation of buyer accounts, checkout and payment integration etc. Always check what you get for the price your quoted and decide wether it is good value for money.

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When it comes to web design, it's not just a matter of getting something up quickly and cheaply. You have to remember that visitors will often judge you or your company within the first three seconds of visiting your site. Now, would you want your visitors to think “this is a company that doesn't seem like they appreciate quality” or “this is a company I'd really love to work with”? Hopefully the latter.

So when you next look for a web design service, don't think because you have a low budget you can't still have a great quality website. You just have to do a little research, ask questions and find the right team to work with.

And there you have it. Those are some basic tips when trying to find an affordable web design service that does not sacrifice on quality. After all, your website is the window to your business. Show your visitors you have something great to offer. It doesn't have to cost you a fortune!

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